Marketing strategists behind the carbonated drink brand Dr. Pepper, perhaps spending too much of the 1980s listening to Sweet Child o' Mine, are hoping to rouse Guns N' Roses frontman Axl Rose from his 17-year dry spell.
The Cadbury Schweppes plc brand has vowed to give "everyone in America" a free can of the fizzy drink (except for estranged Guns N' Roses guitarists Slash and Buckethead) if Rose manages to release his long-awaited album Chinese Democracy in 2008. No word on whether that offer is open to us Canucks.
"Dr. Pepper supports Axl, and fully understands that sometimes you have to make it through the jungle before you get it right," says a press release from the Plano, Tex.-based company.
Adds Jaxie Alt, director of marketing for Dr Pepper: "We completely understand and empathize with Axl's quest for perfection -- for something more than the average album. We know once it's released, people will refer to it as "Dr Pepper for the ears" because it will be such a refreshing blend of rich, bold sounds -- an instant classic."
The company is encouraging the public to show support for Axl at www.chinesedemocracywhen.blogspot.com.
For his part, the reclusive Rose issued this response on the official Guns N' Roses web site:
"We are surprised and very happy to have the support of Dr Pepper with our album "Chinese Democracy." As for us, this came totally out of the blue. If there is any involvement with this promotion by our record company or others, we are unaware of such at this time. And as some of Buckethead's performances are on our album, I'll share my Dr Pepper with him."
SOURCE
TECH: is a good marketing strategy "yes it is" I think CoCa-CoLa should use the same strategy with DR.DRE and hes album DETOX.
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