HOW 50 CENT USES ONLINE VIDEO TO BUILD BRAND LOYALTY.
50 Cent might be the most polarizing figure in contemporary pop culture. Love him or hate him, one thing is undeniable: 50 Cent, whose government name is Curtis Jackson, is a great businessman. From his platinum albums to his G-Unit record label and clothing line to his cashing in on Coca-Cola's acquisition of VitaminWater, "Fiddy" and his team never seem to get the raw end of a business deal. So it comes as no surprise that he has a long-term Internet strategy to help maintain and grow his personal brand.
50 Cent's online fortunes lie with This Is 50, a destination that's part hip-hop/pop culture blog, part fan community, and part original content destination. The popular site, which has grown by leaps and bounds since it was publicly released in October 2007, is built primarily on top of two free services. The blog and social network framework are built on top of social network platform Ning, while the primary video content delivery platform is Kyte. While using these two services may be unremarkable, how he uses them -- especially Kyte -- is revolutionary.
BY: Michael Miraflor.
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